Privacy Policy

Last updated: September 29, 2026

Gentle Dentistry of Minnesota (“Gentle Dentistry,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how information may be collected, used, disclosed, and protected when you visit smilemn.com, contact one of our offices, submit a website form, use an online payment or scheduling feature, or otherwise interact with our website.

Information We Collect

Depending on how you use the site, we may collect information you voluntarily provide, including your name, email address, telephone number, preferred office, appointment or contact-request information, employment information submitted through recruiting channels, and other information you choose to provide. We may also collect technical information such as IP address, browser/device information, referring pages, pages visited, cookies, and similar usage data.

How We Use Information

We may use information to respond to inquiries, route requests to the appropriate Gentle Dentistry location, facilitate appointments and patient service, process or facilitate payments, administer membership or financing information, improve our website and services, maintain security, recruit team members, comply with legal obligations, and communicate with you as permitted by law.

Health Information and HIPAA

This website Privacy Policy is not a substitute for Gentle Dentistry’s Notice of Privacy Practices under the Health Insurance Portability and Accountability Act (HIPAA). Protected health information maintained by a Gentle Dentistry practice is handled in accordance with applicable healthcare privacy laws and the practice’s Notice of Privacy Practices. Please avoid sending sensitive medical or dental information through ordinary website forms or unsecured email unless specifically instructed to do so through an approved secure method.

Website Forms, Email, and Appointment Requests

Information submitted through a website form or email is not guaranteed to be encrypted end-to-end. Website inquiries and appointment requests are not intended for emergencies and do not create or confirm an appointment unless a Gentle Dentistry team member confirms it.

Cookies, Analytics, and Similar Technologies

We and service providers supporting our website may use cookies, analytics, pixels, logs, and similar technologies to understand site traffic, maintain functionality, measure performance, prevent fraud or abuse, and improve the user experience. Browser settings may allow you to limit or delete certain cookies, although doing so may affect site functionality.

Payments, Financing, and Third-Party Services

Our website may link to or integrate services operated by third parties, including payment processors, patient financing providers, scheduling tools, maps, review platforms, analytics providers, and other vendors. Information you provide directly to a third party is governed by that party’s privacy practices and terms. Gentle Dentistry does not control third-party websites or services.

Information Sharing

We may share information among Gentle Dentistry locations and with service providers that perform functions on our behalf, such as website hosting, communications, analytics, payment processing, technology support, billing, or other operational services. We may also disclose information when required by law, to protect rights or safety, to investigate fraud or security concerns, or in connection with a business transaction. We do not sell mobile opt-in information or share SMS consent with third parties for their independent marketing purposes.

SMS/Text Messaging

If you expressly opt in to receive text messages, message frequency may vary and message/data rates may apply. Consent to receive marketing text messages is not a condition of receiving dental care. You may opt out of SMS communications by replying STOP. Where available, reply HELP for assistance or contact us directly.

Data Security and Retention

We use administrative, technical, and physical safeguards designed to protect information appropriate to its nature. No website, email system, electronic transmission, or storage method can be guaranteed to be completely secure. We retain information for as long as reasonably necessary for the purposes for which it was collected, our operational needs, and applicable legal or regulatory requirements.

Children’s Privacy

Our general website is intended for use by adults, including parents and legal guardians seeking dental care for minors. We do not knowingly use the general website to solicit personal information directly from children under 13 without appropriate authorization.

Your Choices

You may contact us to request correction of contact information you have provided, unsubscribe from eligible marketing communications, or ask questions about our privacy practices. Certain records, including patient records, may be subject to separate legal and healthcare-record requirements.

External Links

The site may contain links to third-party websites for convenience. A link does not mean Gentle Dentistry controls or endorses the privacy or security practices of that website.

Changes to This Policy

We may update this Privacy Policy as our website, practices, vendors, or legal requirements change. The date above identifies the latest revision.

Contact Us

Questions about this website Privacy Policy may be sent to info@smilemn.com. For questions involving your dental records or care, contact your Gentle Dentistry office directly.